Best Cruelty Free Mascaras for Beauty Enthusiasts for 2021

A lot has been said about cruelty-free mascaras and how important they are, but what really is the catch, and how can you decide which one to go for?

Whenever you ask any woman to list items in her cosmetic bag or those that she can’t go a day without, there’s a high chance a mascara comes in the top 4. That shows how important mascaras are to beauty enthusiasts and women who want to add the extra spark to their looks daily.

Mascaras have different origins and uses. They also come in different styles, colours, and sizes. However, one trend that has been going around for a few years is the use of cruelty-free makeup and beauty products.

It’s effortless to assume that most makeup products should be cruelty-free and that all cruelty-free products will work correctly for you. But it isn’t always so. Even though mascaras are randomly seen at drugstores, it’s still important to check the ethical standards to ensure it will work just right for your specific need.

To help you get the best out of a cruelty-free mascara product in terms of purchase and use, we’ve put together a list of the best cruelty-free mascaras and their specific features. This article will put you on the right track.

Go through this list and find what works best for you.

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Our Top 10 Cruelty Free Mascaras for 2020 and Beyond

Best Organic Mascara:

Poppy Austin | Argan Oil Mascara, Black

This hand-made, 100% natural and organic mascara is the best organic mascara on the list for many reasons.

The Poppy Austin brand is based in the U.K. and has a reputation for producing all-natural skincare and makeup products that are ethically sourced. They have features and recommendations from top magazine editorials and international media – ranging from ELLE to Marie Claire.

With a 0.3 fl. oz. volume, the Poppy Austin Argan Oil Mascara is infused with 100% pure Argan oil and organic plant waxes. The product is at least 91% free of Gluten, Nickel, Paraben, Soy, and dyes, which are some of the most common preservatives that cause allergic reactions.

This Choose Cruelty Free (CCF) accredited product is also void of other additives, colourants, and fragrances that may affect the skin adversely. It’s relatively rich in vitamin E, which can strengthen and rejuvenate your lashes.

The Argan oil present in this Poppy Austin mascara has many benefits to your lashes outlook and health. First, it lengthens, volumises, and deeply moisturises your lashes, giving them a glossy and full look during and after use.

Besides, it has a very distinctive smudge, flake, and clump-free formula that transforms your eyes in no time without leaving any unnecessary flutter behind.

The Argan Oil Mascara is hand-made and produced in small batches. It’s water-resistant and can stay on for as long as 24 hours. Even when you go on sweaty runs or shed a few tears, you have nothing to worry about as long as your mascara is concerned.

It’s pretty hard to find a mascara with all these qualities all in one. Poppy Austin’s signature is natural, organic, eco-friendly, and cruelty free beauty products, and this mascara propagates that. Suppose you indeed want the best organic mascara that works for even the most sensitive skin and also lengthens and thickens the eyelashes. In that case, this mascara is the best choice.

poppy austin cruelty mascara
  • Cruelty free and eco-friendly
  • 24-hour long coverage
  • Works on all lash sizes and are perfect for short lashes
  • pH balanced for sensitive eyes
  • Reasonably priced
  • Recyclable packaging
  • 30-day, 100% money-back guarantee
  • CCF accredited
  • Only comes in one colour – black
  • Because of its extended-stay formula, it can be a bit tough to remove if you don’t use oil-based makeup remover

Best Affordable Cruelty Free Mascara:

Technic | Mega Lash Waterproof Mascara, Black

Vegan-friendly mascaras tend to be on the high side because of how carefully crafted they usually are. However, the Technic Mega Lash Waterproof Mascara is affordable and also high quality.

The Mega Lash Waterproof is a product of the U.K. company, Technic Cosmetics, which has an excellent reputation for producing cruelty free makeup and cosmetics, mainly for vegans.

Coming in a 12ml standard size, the Mega Lash Mascara boasts of an ultra-black and water-resistant finish for your lashes with every use. Its mega-sized brush is specifically designed to grab and coat your eyelashes all at once. However, the brush does this without leaving any smudge behind.

The mascara gives your lashes a hard-wearing, lash-building feel. It layers your lashes with volume, length, and depth for a more dramatic finish.

This lengthening mascara meets every vegetarian requirement you may have, and it also comes with other advantages. Despite that, the mascara is the best affordable cruelty free mascara available at the moment. Technic provides cruelty-free and affordability in one piece.

Besides, the Mega Lash Mascara is exceptionally waterproof. It stays perfectly even when in contact with fluid, sweat, or any other moisture. Again, a significant issue most people experience with mascaras is that they’re usually tough to remove after use. However, despite being exceptionally hard-wearing, this Technic Mascara is easy to remove after use. It remains in place throughout the day but gives you little to no trouble when taking it off.

Because of its brilliant volumising effect that makes your eyes pop, this vegan-friendly, cruelty free mascara is recommended if you need an affordable and waterproof mascara.

technic cruelty free mascara
  • Extremely affordable
  • Cruelty-free and suitable for vegans and vegetarians
  • Excellent lengthening and non-clumping results
  • Extremely waterproof and long-lasting
  • Can dry out your lashes a little after a while

Best Cruelty Free Volumising Mascara:

Benefit Cosmetics | BADgal BANG! Volumising Mascara

The best volumising mascara that builds thin lashes while giving a thick and plentiful look is the Benefit Cosmetics – BADgal BANG! Mascara.

Benefit Cosmetics Company is US-based but has an excellent reputation in the U.K. for making one of the best non-toxic mascaras in the U.K.

The Benefit Cosmetic BADgal BANG! Volumising mascara is perhaps the most popular and currently, the bestselling product from the brand. It’s one of those mascaras that come in a rubberised plastic pack and studded cap.

The product also has a wand that’s specifically designed for a 360-degree reach through your lashes. The tips at the end of the wand help separate and define your lashes while the product does the volumising finish. The wand bristles are a lot shorter and softer than regular ones, which make the application less prone to poking.

Its innovative formula guarantees intense lash volumising and smudge proof results. However, despite being volume intensive, the layers don’t weigh down your lashes. The product contains aero-particles, which is one of the lightest materials that build volume with each application.

This volumising mascara layers your lashes intensely and can last for as long as 36 hours. It’s also formulated with vitamin B5 to support your lashes and make them stronger and thicker than they already are. The product is long-wearing, water-resistant, non-smudging, and dries out quickly, so you don’t need to wait too long for a second coat application.

BADgal BANG! Mascara doesn’t give a dry look once it’s fully applied; instead, you get creamy-looking lashes. You don’t need to make several application coats to get the thick-looking lashes you desire. The product goes on smoothly on your lashes, so much that they can hardly get clumpy. It comes in two colour ranges –black and blue, so you aren’t limited to just one choice.

This smudge-proof mascara graciously gives volume and length to your lashes, and if that’s your primary mascara needs, then you should go with Benefit’s BADgal BANG!, as it’s our best volumising cruelty-free mascara.

benefit cosmetics cruelty free mascara
  • Adds length and doesn’t look clumpy when applied
  • It’s buildable and covers every lash conveniently
  • Intense colour range choices
  • Smudge-proof
  • Water-resistant, but not waterproof

Best Cruelty Free Mascara for Sensitive Eyes:

Gaya Cosmetics | Vegan Mascara, Black

One major issue women with sensitive eyes have to deal with is the choice of mascara. The mascara you use will determine how long you have them on, or if you’ll have them on at all. Vegan Mascara from the Gaya Cosmetics brand is cruelty-free, and it’s made purposely for people with sensitive eyes.

Gaya Cosmetics is an Italian company that makes 100% vegan and eco-friendly beauty products that are designed to leave your skin in the best natural state. This helps to responsibly preserve nature.

This top-rated mascara does not contain Parabens, Microbeads, PEGs, SLS, Talc, Triclosan, Mineral oil, Synthetic fragrance, Formaldehyde, and other irritable chemicals. Therefore, its chances of irritating your eyes are minimal. It also contains the Beta Vulgaris (Beet) Root Extract that treats your lashes from the root all the way to the top – increasing the volume, glow and feel of your lashes.

One outstanding feature of the formula is that it allows you to build volume depending on what you need. You can go light and natural during the day, and switch to something bolder at night – all with the same mascara. The silicone brush applicator also helps separate each lash fibre and coats them gently and flexibly.

Also, it comes in a cool blue colour, this black version intensely pigmented, and only one coat can give you the natural finish you need. A few more coats will give that dramatic volumised look that doesn’t smudge or clump. It’s also one of those foundations that are very easy to remove without harming or plucking out your lashes.

Gaya gives a money-back guarantee on most of its Cosmetics products, including this one. All these features make the Gaya Cosmetics Vegan Mascara the best cruelty-free mascara for sensitive eyes. Even if you aren’t aware of your eye or skin needs yet, a Gaya Cosmetics mascara choice keeps you safe.

gaya cosmetics cruelty free mascara
  • Most suitable for sensitive, dry eyes
  • Gives control on volume
  • It’s cruelty-free and vegan
  • Easy application and removal
  • Not waterproof, but it’s mostly to avoid any form of irritation

Best Cruelty Free Lengthening Mascara:

NYX Professional Makeup | worth the hype volumising mascara, Black


Getting mascara usually means one thing; you want it to have an immediate impact on your lashes. Most times, the effect you seek is in terms of length – you need your lashes looking more extended than they already are without the need for fake lashes.

The NYX Professional Makeup worth the hype volumising mascara is definitely worth the hype and is a fantastic choice if all you need is to lengthen your lashes.

Created by the U.S. brand NYX Professional Makeup, the mascara pushes their agenda for cruelty-free products and have been accredited by the People for the Ethical Treatment of Animals (PETA). Their products are also vegan-friendly to perfectly fit your vegetarian lifestyle.

This mascara’s brush is specially designed to first off, separate your lash strands. Then coat each one to quickly create a fuller, longer-looking, and a natural extension of your lashes. The tapers at the tip also help you coat all strands, leaving nothing behind. The amazing formula of the mascara adds the required pigmented drama to your eyes, ultimately complementing your eye and face.

Worth The Hype Mascara adds an instant lift to your lashes only after a few strokes as a result of its intensely pigmented and pitch-black formula. It also gives the natural curl that you want for your lashes without adding too much weight. Whatever type of eyelashes you have –short, flat, or scanty – you can depend on this mascara to give you that length you desire. It’s categorically the best cruelty-free lengthening mascara available right now.

A significant highlight for users of this mascara is that it’s clump-free and very comfortable to wear. It adds no form of flakes to your lashes, and even after a long day’s wear, it looks almost the same way it did upon application.

The same way it also comes in other shades is the way it has a non-waterproof version.

This NYX Professional Makeup mascara gets removed easily too. It’s the right choice for anyone looking for a mascara that can simply add length to their lashes without too much hassle.

nyx professional makeup cruelty free mascara
  • PETA accreditation
  • Gives your lashes incredible length
  • Comes in a non-waterproof version, giving you a range of choices
  • Somewhat lightweight and easy to apply
  • A bit dry in consistency
  • Wand may be a bit too large for most people

Top Pick!

Best Vegan Mascara:

Poppy Sloane | Tres Chic Smudge-proof Mascara

Do you think you need a cruelty-free mascara that you can be 100% sure supports all your vegan-friendly desires? Then the Poppy Sloane Tres Chic Smudge proof mascara is a great pick.

Poppy Sloane is a U.K. based company that prides itself in developing different formulations from raw materials that are of high quality and cruelty-free. The company always releases innovative and quality products in the market.

Initially launched in 2016, a reformulated version of the Tres Chic Smudge-Proof Mascara was released in 2019. It became Vegan and cruelty-free after its original minute quantity Bees Wax component was removed.

The reformulated product is made entirely in the U.K. and is more volumising because of the addition of bamboo. It also retains all its previous outstanding qualities, ranging from being smudge-proof, waterproof, and super long-lasting. The redesigned bottle ensures that the right amount of product gets on your brush.

One feature of Poppy Sloane Mascaras is that they have a unique tubing technology. This feature enables the brush to wrap the mascara liquid around your lash, avoiding any form of hard-sticking. So, you have a waterproof tube that’s pretty easy to remove. You only require little effort and no special makeup remover to pull out whenever you need to.

Being waterproof also means that there’s hardly any smudging or flaking through your daily use. Even when you want to remove it, preferably with warm water and little friction, you still don’t have smears or smudges on your face.

This mascara is super stylish and adds volume to your lashes with little or no effort. You can range between one and two coats, depending on how naturally good or clumped your lashes are.

It’s hypoallergenic, which means it’s very considerate of skin sensitivity. So, if you have sensitive, dry eyes, or maybe wear contact lenses, it may be just one more reason to select this mascara brand. It feels lightweight on your lashes, so if you want to go beyond two coats, then you’re covered.

Suppose you need the best vegan mascara that is hypoallergenic. In that case, the Poppy Sloane Tres Chic Smudge-proof mascara is a great choice.

poppy sloane cruelty free mascara
  • Best vegan mascara hands down
  • Made entirely in the UK
  • Works for sensitive eyes
  • Easy to remove
  • Waterproof
  • Very lightweight
  • Quite difficult to apply

Best Natural Cruelty Free Mascara:

Burt’s Bees | Nourishing Mascara, Black Brown

The catch with most cruelty-free products is that they’re almost always natural because they need to guarantee safety for users, despite not being tested on animals. However, a particular mascara brand boasts of producing 100% natural and cruelty free mascara, making it a worthy mention on this list. It’s the Burt’s Bees Nourishing Mascara, particularly in the black-brown shade.

Burt’s Bees is a brand that’s PETA cruelty free certified that aims to create products that need not be tested on animals before pushing them out. Instead, their products are Ophthalmologist tested. This nourishing mascara has a 100% natural affix to its name.

The product contains Jojoba oil and moisturising Glycerin, which not only help your mascara stay in place but also gently nourishes your lashes and the delicate areas around your eyes. These ingredients make Burt’s Bee Nourishing Mascara the right choice for both people with sensitive eyes and contact lens users. It’s formulated without parabens, phthalates, SLS, petrolatum, and any form of synthetic fragrance.

The Burt’s Bees® 100% Natural Nourishing Mascara is great for lengthening and defining your lashes. It enhances both your upper and lower lashes instantly to create a full eye look. The Jojoba oil and glycerin formula strengthen and condition your lashes with every application.

The brush is also an add-on, as it aids the formula to give you longer, healthy-looking lashes instantly. With a precise application, you can get the rich eye colour that gives your eyes that ‘extra’ feel.

The black-brown shade works to suit all eye colours and skin tone, so you don’t have to worry about getting a shade that’s perfect for you.

Suppose you need the best natural cruelty free mascara that is formulated to give your eyes that popping feels while keeping you safe. In that case, Burt’s Bee Mascara is the right choice.

burts bees cruelty free mascara
  • PETA accreditation
  • 100% natural formula
  • Goes the extra mile to nourish your eyes and eye skin
  • An all-fit shade
  • Formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances
  • The brush can be a bit too hard and clumsy
  • It isn’t waterproof

Best Vegan Tubing Mascara:

blinc | Mascara Amplified – Black

One way new age mascaras stand out from others is through their packaging, specifically the new tubing technology. One mascara leading the tubing-technology game, particularly in the vegan space, is the Blinc Mascara Amplified black mascara.

Blinc is a United States brand that has the original tube-technology formula. It also has the PETA cruelty-free accreditation for making products that’s eco-friendly and suitable for vegans. The Mascara Amplified is the signature mascara from this brand and has been awarded the Reader’s Choice by Allure magazine.

The Blinc Mascara Amplified mascara has been around for years, going from being called Kiss Me to what it is right now. It has evolved from its original formula to the new water-resistant tubes that leave your lashes with a glossy and volumising after-feel. The tubes are for maximum hold and amplification of application. They also imply that your eyelashes are resistant to water when you have the mascara on.

Blinc has also replaced the metal tube with a recyclable one making it more eco-friendly. The product is free from talc, oil, fragrance, parabens, sulphates, and gluten, making it an excellent choice for vegan mascara users.

Mascara Amplified mascara provides you with a buildable volume and length coat for your lashes while maintaining the original formula’s smudge, flake, and clump-proof properties. Its buildable feature means that you can put on as many coats as you wish until you obtain the look you want to achieve. The product is also a dry formula that allows reapplication even after the original coat has dried up.

It’s easy to remove, even without any special makeup remover. A simple warm water rinse takes it off without running, smudging, or clumping the mascara. Here’s the point when you can notice the tiny tubes of the mascara that go off without leaving any black trace behind.

Blinc’s Mascara Amplified is also safe for use if you have sensitive eyes or wear contact lenses.

If you’re Vegan and you need the best vegan tubing mascara you can get, then you can count on the Blinc Mascara Amplified mascara to give you what you need.

blinc cosmetics cruelty free mascara
  • PETA accreditation
  • Vegan and eco-friendly
  • Long-staying and water-resistant
  • Smudge, flake, and clump-free
  • May not adequately fit sparse lashes

Best Vegan Waterproof Mascara:

Barry M | Feature Length Mascara, Black

Having waterproof mascara is a deal-breaker for most mascara wearers. You’re more likely to invest in a mascara that can withstand water, sweat, and any other form of liquid because you aren’t sure how your day may go. So, it’s better to be safe than sorry, right?

There are many waterproof mascaras. However, top on the list is the Barry M Feature Length Mascara because it also happens to be cruelty-free – and that’s not easy to come by.

Barry M is a cruelty free brand that also puts vegans in high consideration. They’re supporters of David Shepherd Wildlife and the Humane Society International, both of which are organisations that push for cruelty free cosmetics throughout the world.

This mascara that delivers stunning lashes is the best vegan waterproof mascara. It’s one of the 97% vegan products of Barry M, and it’s also completely waterproof. You can wear it to any occasion without worrying about smears or smudges throughout the day. It separates and defines your lashes first, before adding the volume and extra-long cover you need to them.

The Feature Length Mascara also has a flexible tooth-comb brush that easily sways to suit whatever style you wish to bend it. It helps you gently coat the individual lashes from the top to the tip. The thin applicator makes it easier to coat your bottom lashes. You can also work the deep black formula outwardly to achieve the long and defined lashes you want. The brush makes it easier to apply with no smudge.

It’s indeed a lengthening mascara that you can count on as a vegan user that’s particular about waterproofing qualities.

Barry M cosmetics cruelty free mascara
  • Vegan-friendly and cruelty free
  • Made in the UK
  • Gives a lengthening finish
  • Waterproof and fits almost any occasion
  • Very flexible tooth-comb brush that reaches every lash and completely coats them
  • It may be tough to remove considering that it’s waterproof

Best Cruelty Free Mascara for Contact Lens Wearers:

stila | HUGE Extreme Lash Mascara – Intense Black

Last but not least on this list is the mascara that’s most suitable for contact lens wearers. This group of people needs mascaras that can prevent eyelashes from entering into their eyes to cause discomfort.

It’d be a great plus to have a mascara that can also double as an eyelash curler to do the curling, lengthening, and separating of lashes. The Stila HUGE Extreme Lash Mascara is the best cruelty free mascara for contact lens wearers.

Stila brand has the PETA cruelty free accreditation. The HUGE Extreme Lash Mascara is one of its leading products that has been clinically tested and certified safe for use.

The brush that comes with this mascara has dense bristles that help to separate your lashes adequately. The flexible, multi-length, and crimp bristles give the instant, huge lashes you desire.

This smudge-proof product is exceptionally lightweight on your eyelashes and volumises them even without more effort than one or two coats. It keeps your lashes looking natural, longer, and in a better position that doesn’t allow poking into the eyes to affect your contact lenses.

The intense black dramatic colour of this mascara complements your eyes and entire look. You can build on it to achieve the look you desire. The formula includes soft, malleable waxes that help your lashes stay flexible during and after application without making them clump.

stila would like you to DARE to be HUGE!

stila cruelty free mascara
  • PETA accreditation
  • Unique brush fibres that coat every lash and help them stay in place
  • Film-formers that lock in moisture to again help them stay in place
  • Contact lens friendly
  • Smudge-proof and long-lasting
  • Densely coloured
  • Not waterproof

Final Thoughts

Mascaras sure have a huge place in every lady’s heart and makeup box. The magic they do to your eyes is so vital that you can’t afford to do without them. However, some people spend a long time trying out different products and brands before finally picking up one that suits their specific needs.

It doesn’t necessarily have to be this way for you. From the list above, you can tell that every mascara has a unique effect on your eyelashes and eyes. Going through each of them, you can now conveniently pick the one (or maybe more than one) that perfectly suits your face and lashes needs.

Cruelty-free products are generally healthier and are void of chemical substances like parabens, sulphate, and any form of synthetic dyes. So, the chances that these products will adversely affect your eyelashes, eyes, and general skin are modest.